Case study

Capgemini English-Language Style Guide

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The commission

Creation of an English-language style guide for the client’s annual reports


‘How many words can I use for a main heading?’

‘What tone should we use for this article?’

‘Do we present figures in words or digits?’

To answer these and other questions, and to guide internal and external copywriters for Capgemini, we worked with our French colleagues to create a Capgemini Style Guide. This helps to ensure consistency of communications – and so strengthen corporate identity – both within the organization and with external stakeholders.

Below: The opening pages of the style guide.


‘A great sense of adaptation to the context … accuracy and precision of subtle delicacy.’

Olivier Foëx
Ethics & Compliance, Capgemini