Case study

Insane Acquaintances: Visual Modernism and Public Taste in Britain, 1910–1951

Daniel Moore
Home Academic publishers Insane Acquaintances: Visual Modernism and Public Taste in Britain, 1910–1951

The commission

Pre-press production – editing, typesetting, proofreading, jacket design, indexing

Comment

This jacket illustrates how good designers immerse themselves in a book’s message and milieu. Rejecting the image originally supplied with the manuscript, the designer chose an abstract design based on the contemporary artistic styles referenced in the text; he also chose relevant fonts, Futura and Gill Sans. This cultural knowledge and sensitivity notwithstanding, a keen practical eye led him to make the backdrop black instead of white so that the book title is clearly legible.

Below: Artwork by the avant-garde artist David Bomberg (left) and Surrealist exhibition notepaper (right), used by the jacket designer as relevant contemporary sources for the book cover design.

Testimonial

‘Please can you extend my thanks to the designer for their extremely thoughtful work on this. The cover will really help to place the book among similar titles.’

Dr Cadency Kinsey
author of Walled Gardens, another British Academy publication managed by Bourchier